Some ways digital marketing can boost your ROI

The impact of the internet and technology on business and marketing is evident. With digital marketing, it is much easier for brands to connect with their audience directly. Digital marketing company in Indore considers social media marketing as one of the most powerful tools of digital marketing. We all are familiar with the fact that social media channels were for pure entertainment purpose. But now it has evolved as a tool to promote brands. In a very short span of time, social media channels have become a marketplace. Although social media has a huge potential to translate revenue goals into a reality, not many businesses have realized its importance.

There are still a lot of brands who are marketing traditionally. Although traditional marketing is still relevant, it alone cannot produce as much result collectively. Many marketing and advertising companies provide digital marketing services besides traditional branding services.

Having said that, let’s look into some ways social media marketing can boost your ROI.

By Improving Customer Service

The internet and all that followed with it have entirely changed marketing. But it is also true that the need for providing customer experience has remained constant. After product value, customer satisfaction plays a huge role as a product differentiator. People now care more than ever how a brand treats them and the ease of doing business they offer. CX has become a huge selling factor and a determiner of a brand’s longevity. Through social media, brands find it easier to connect with their audience & resolve their queries.

By gaining Better Insights Into Your Industry

Unlike other marketing forms, social media marketing is open and direct. Social media is like an open book.  Brands and businesses can easily connect with their kind of audience and other industry players directly. With information like audience preference, consumer choice and behavior, marketers can predict their next move and devise a strategic plan to tap them. Besides this, it offers a great platform to see what other brands are doing, what is working for them and what is not. With all this information, brands can formulate better and effective marketing strategies.

By Building Trust and Authority

The ease of opening an e-commerce business has left with many online sales businesses popping up in the market. It is also leaving consumers with more product choices. But consumers of today do not just seek product choices but also reliability and trustworthiness. Consumers look for those brands that are genuine and trustworthy to do business with. Here, social media channels play a key role in helping brands gain the trust of their target audience. People prefer engaging with others over social media channels, this makes it a ready marketplace for brands to promote their products. E-commerce brands can gain the trust of their fan by producing user-centered content and serving it to them.

By Promoting Content and Driving Traffic Over a very short period of time, social media has transformed from an interacting networking platform to a dynamic marketplace. Besides brands and products, social media has become a place to promote websites and content. For an e-commerce business, the website plays a curial role in generating sales, thus, promoting the website becomes very essential. Content has a significant role in marketing a brand. Through engaging and relevant content, brands can easily put their products and services in front of their audience. More website visitors means higher ranking on SERP and higher ROI.

How to better manage a business’s computer network?

Acquiring and implementing network management systems are expensive and time-consuming tasks. The market is filled with firms offering computer networking services which make it even more difficult for an organization looking to outsource the task decide which one to choose from.

For managing the network, the IT administrator has to undertake and operate various tasks that involve monitoring and maintaining the entire IT network. Since IT network management is such a large sphere, many organizations prefer hiring a network support company.

But for those who still prefer managing their computer network on their own can follow these tips.

Tip 1: Make a List of What You Need to Monitor
Before deploying any system to monitor your IT network, it is essential to understand all the components of your IT infrastructure. One can conduct a manual examination of the ingredients used in the system or can either rely on software that can help one track the IT assets attached on the server.

Tip 2: Track the Changes
Once you create the list of all the network components, the next step is to keep track of the changes made to it. Create a list of all the software installed in the IT, detailed information on its updates, hardware that was removed and any other alterations that were done to the system.

Tip 3: Create a Network Map
Many organizations prefer software to manage their network. When using such applications, it is must to ensure that they are capable of creating a map of the entire interface with icons. Once the map is ready, place it at the helps desk area.

Tip 4: Set a System of Dependencies
The job of managing a business’s network can be simplified by setting a system of dependencies between the IT components. For example, if a person is facing a problem with a router, other elements connected to it might stop working too. To avoid receiving a flow of message or alerts, set a system of dependency between the components. This will ensure that you get alert only ones if there is an issue with the IT elements.

Tip 5: Compliance Standards Matter
It is essential to make sure that any changes you make in the network adhere to the compliance standards.

Tip 6:  Don’t forget about your network perimeter.
Be watchful of what is coming in and out of your business network. No matter how much trust you place on the firewalls and security system, always be mindful of who accesses your server and how. By implementing intrusion detection system or IDS, a business can control the traffic flow on the server.

 Tip 7:  Have a process or system for tracking users and devices
When deploying a monitoring system for your network, make a list of critical devices on your IT infrastructure. Devise a way to identify which device is plugged in where. One can achieve this manually while others prefer using applications to track down the network.

How Does Outsourcing Improve Network Support?

Every small business owner at some point in their business has to decide whether to outsource the business’s IT support or have an internal team do it. As much simple as it sounds, it is a tough call to make. For any company to survive in the long run, it is imperative for them to have a robust computer storage solution and firm network support. But since the business world of today is driven by technology and innovation, not every business is capable of coping up with the change and use the tech for the betterment of their business.

Even a small network outage or email spam can bring a business down, reducing its productivity. But many grave IT breakdowns can have a catastrophic effect on the business. However, since most small businesses have a budget constraint, they might think twice before asking for assistance from IT VA and instead turn towards internal team to handle the issue. But then again, businesses must contemplate if the internal unit is proficient enough to handle even the most complex of IT issues? Can they benefit by outsourcing their network support? Let’s find out here:

One of the many advantages when it comes to outsourcing a business’s IT network support is a reduction in the cost of hiring an internal IT team. Since IT is a vast scope of study and consists of various subsets, finding a single IT professional that is proficient in everything there in the tech world is next to impossible. And since a small enterprise is usually low on operational budget, hiring and managing an entire IT team can cost the business dear. By outsourcing the network support needs, a business can leverage the expertise of experienced IT professionals without digging a hole in the pocket.

Being a business owner, one’s core field of interest is always finding ways to generate more revenue. Most small enterprises find it hard and time-consuming to keep up with the technology. Through outsourcing, such businesses can reduce the time consumed in making IT amendments and focus more on providing consumer satisfaction.

Having an entire team of IT professionals instead of hiring a single person for a business’s IT needs is more cost-efficient. When a company outsources its IT needs, it reaps a higher return on investment as it enjoys professional services and solutions throughout at a minimal cost. Since all IT firms conduct regular staff training and have certified IT vendor, a business is assured to get the best from the outsourced team.

Most of these IT firms providing outsourcing services handle multiple clients at a time. This requires them to engage in best business practices. Since they are in the IT field, it is a must for them to keep themselves abreast of all the technological advancements. They keep on devising new solution s which can serve a business best.

MSPs and IT professionals have a network of IT vendors that work closely. It gives them the advantage of having fast support services from other companies, reasonable pricing and easy access to technicians. Thus, they can offer cost efficiency and shorter support resolution time.

Ways Artificial Intelligence Is Changing Business Today

Entrepreneurs and business owners all around agree that the rapid technological growth affects their businesses. But no technology has as much capability as artificial intelligence to revolutionize nearly every industry. Since its introduction in the year 1956, the AI technology has garnered both optimistic and pessimistic reviews.

Technological solutions that were once considered futuristic are not a reality with increasing innovation in the field of AI, machine learning and IT.  Over these years, AI has proved to be a handy tool for collecting, processing, comprehending a large amount of data that can be further used to address complex business problems faced by industries.

But it is an undeniable fact that businesses and individuals will use AI technologies in some or the other way. What would be interesting to see it how companies will use the potentials of AI technology and mold it to tackle some of their most complex problems? With a lot to happen in the field of AI yet, businesses are profiting greatly from this technology. Here is how:

  1. Making truly autonomous processes possible

Although most Artificial Intelligence for business operations require some degree of social regulation and supervision, IT consulting companies in VA and elsewhere are working towards developing technology with human-like thinking ability. They are devising innovations that will enable AI structures to take on self-directed task with no or little human intervention. Doing so will help AI technology to tackle problems related to energy saving, medicine and healthcare, transportation and more. They would be equipped with exceptional processing speed, reasoning ability, and human-like problem-solving process.

  1. Ushering in the era of “big intelligence.”

AI technology has enabled the convergence of big data with better programming. This means that now computers can process a substantial amount of data and use AI systems to analyze it to produce actionable business insights. Additionally, these computing platforms have the ability to harness servers and storage that is enabling businesses to collect and analyze market and customer data coming from a wide range of sources. With real-time or near real-time data processing, it has become easier for the businesses to stay up-to-date with the market trend.

3. Optimizing time

Timing plays a very crucial role when it comes to running a business. How much seasoned a businessman is, he would find it hard to assess the stock, staff, or seasonal traffic accurately.

Virginia Beach IT services providing companies are targeting such issues to help business manage their resources through AI technology. Through AI, they will be able to access data and help optimize their business by optimizing their timing. They will be in a position to accurately assess when they need extra resources or and when they don’t.

  1. Automating lead generation

ROI is an important factor that comes into play when it comes to evaluating the success of a business. Costumer acquisition through lead generation requires excellent marketing tactics which can result to be both time and money consuming. Here, AI can tackle this complex problem by providing customer behavior intel and increase the significance of lead-generation campaigns.

Four Things You Need to Know,how Blockchain will Disrupt the Digital Marketing Industry

Global marketing has become a multi-billion-dollar industry with the introduction of blockchain technology, especially when the top digital marketing firms have embraced its entry into the market.
The blockchain is a groundbreaking process of decentralizing digital record-keeping. This maintains a transaction ledger that features transparency and cutting edge system security that goes beyond the cryptocurrency fad and shows a strong potential to fundamentally change market forces, including digital marketing.

Here are a few important factors to consider how blockchain will impact the industry.

Advertising fraud prevention:
Blockchain technology will change the way marketers manage online advertising. For instance, statistical data culled from social media and website performance may not always be accurate due to bots deployment.In 2016, advertising fraud was responsible for over $ 7 billion in losses for businesses. The main culprit? Bots. These programs performed automated tasks by increasing pay per click numbers causing businesses to lose money to sellers on exaggerated cost figures instead of actual clicks on ads.The blockchain system addresses the problem by employing blockchain’s transparent and encryption platform for businesses to see if people are actually clicking on ads or bots deployed to skew the numbers.In this setup, marketers will be able to combine the advertising process with blockchain solutions by authenticating a consumer clicking on an ad, detect fraudulent clicks, and increase their return on investment (ROI).

Secure data collection channels:
Internet access is currently controlled by traditional gatekeepers- the internet service providers and web browsers. It is obvious that these companies know almost everything people do online the moment they start using these channels such as spending habits, interests, and social media activities, just to name a few.But while these gatekeepers willingly provide web access to consumers, there is one big trade-off that was recently exposed through Facebook- your personal data can be sold to advertisers without you consciously knowing it.Blockchain offers a solution to this through several apps currently under development where a network is built on signatures verified by the blockchain network and your personal data remains with you instead of being stored on your installed application’s network serversJust imagine how this would affect the marketing industry without user data to leverage for developing marketing strategies.

Increased but protected transparency:
A large number of B2B businesses have expressed concerns over breaches of privacy when dealing with one another for reasons such as insider trading, corporate espionage or something as simple as a rumor with a grain of truth.
This has resulted in the creation of The General Data Protection Regulation (GDPR) as a policy that enforces privacy laws. However, this has made it is more challenging for advertisers and marketers in gathering data to target customers for their digital marketing campaigns.Marketers would be able to address this with blockchain by geofencing data and business intelligence. Through a digital rights management (DRM) system where it will grant individuals certain privileges and rights where they decide if they want to provide their personal information or not and where the information is stored. Users have the freedom to keep their data and at the same time, it is collected accordingly and securely.

No more brokers:
Using blockchain, companies can pay their targeted audience directly for viewing ads and skip the usual ad view-purchase process without having to go through any software or app such as Facebook or Google.
Businesses eliminating the middlemen raises their “cost per thousand” (CPM) from $1 to $5, according to studies.It won’t be long before any digital marketing Virginia company would adapt to blockchain technology for digital marketing, which according to industry analysts is going to disrupt the way marketers develop their marketing strategies.

What Things are required for being a Top IT Company in Virginia?

Increasing size of business leads to increase in profits but along with that it also brings increased tension of making futuristic and strategic planning, more burden of maintaining available resources and on the top of all, with everything becoming digital the biggest challenge is to go virtually about almost all the aspects related to business. Be it a big industry or a mid-tier business, be it a non-profit organization or a government department everything is getting automatized and robotized. It has become the need of the hour to select the top IT companies and to start seeking their support.

However, there are many IT consulting firms in Virginia but there are certain points which are required to make any service provider better than the other. A service provider company can be considered as the best only if the work assigned is done professionally, politely and precisely. In addition to that on-time service delivery and 24*7 helpdesk are also an integral part of being in the race. Nonetheless, from making the client’s virtual presence impressive to supporting their physical network and systems, is also one of the biggest responsibilities of these IT companies.

A service provider although can lead the contest only when it provides “one-stop solution” for almost all IT related issues. These concerns may vary from business to business but at least they must address the basic issues like design, development and set up of a network as per the requirement, the maintenance of the server and patch recovery etc. Renewal and warranty upkeep of the systems is the basic need of any business. Other than this, a business often falls short of space for storing the ever-expanding data and that too with security. Here, an IT solution provider can play a vital role and offer them Managed Services or Cloud Services to ensure hassle-free working.

Nowadays, even new technology like Big Data, IoT etc. are gradually taking over the conventional methods. IT is an ever growing field and to keep abreast with the latest advancements can surely take the IT service provider in the list of top-notch companies. Not only these, to save a business from any catastrophic situation, to save it from downtime, to secure it from a virus, spam, Trojans are some of the inevitable tasks which are needed to be addressed carefully. Even the development of personalized application software and VoIP services can’t be ignored.

In the era of E-commerce, digital marketing provides a big platform for the business of flourishment and managing this platform effectively is the sole responsibility of IT Company. Even, if one wants to recruit an IT expert, IT companies can extend helping hand for that too.

Hence, it can be said that an IT Company in order to be the best should be like a Jeanie which can provide solutions for any and all of the business’ technical concerns.


Automation and AI: The Modern Day Workforce

AI and automation are the products of modern technology and while it can be entirely different systems from one another, it does have the capability of combining both to maximize its potentials in the modern workplace.

Artificial intelligence has been dominating the IT consulting and solutions industry as it is designed to mimic human rational thinking.The manufacturing industry, on the other hand, has been counting on automation for a number of years to carry out operational functions such as assembly lines. Automation has also been seeing varied applications in marketing and advertising, from sending marketing emails to customers or an application that lets you program your air conditioning system to change settings at pre-programmed times or conditions throughout the day.While AI simulates human thinking and automation as a software application the follows pre-programmed commands, the workplace has been benefitting from the integration of both processes to revolutionize the workplace.

Customer service:
By 2022, technology experts believe that 80% of companies would be relying on AI-driven automation for their businesses.           IT support companies are expected to meet this demand for providing IT support services and solutions to most of the workplaces as automation is expected to enhance productivity and reduce human workload.In the retail sector, most of the processes will be run by AI-driven automation, including customer service channels. Experts believe that these automation concepts are expected to enhance customer experience with deep-learning processes to enhance issue resolution and avoid errors.

Administrative functions:
The work desk will soon be clear of paper and folders that pile up.  AI-driven automation is now being customized to provide efficient and rapid workloads by reducing the risk of human error in critical processes. Back-end office functions such as accounting, payroll, and records management are being done by similar integrated processes to free up human personnel to focus on core business functions.

Military and peacekeeping applications:
Many highly-developed countries around the world are continually researching and developing AI-driven automation in dense and peacekeeping efforts.Using smart robots, military establishments have been using AI-driven robots to clear mines in war-torn areas. The main purpose is to minimize or even eliminate human casualties in conflict areas.The automation and AI applications are endless, all of which are aimed at making the workload easier and convenient for humans.