Four Things You Need to Know,how Blockchain will Disrupt the Digital Marketing Industry

Global marketing has become a multi-billion-dollar industry with the introduction of blockchain technology, especially when the top digital marketing firms have embraced its entry into the market.
The blockchain is a groundbreaking process of decentralizing digital record-keeping. This maintains a transaction ledger that features transparency and cutting edge system security that goes beyond the cryptocurrency fad and shows a strong potential to fundamentally change market forces, including digital marketing.

Here are a few important factors to consider how blockchain will impact the industry.

Advertising fraud prevention:
Blockchain technology will change the way marketers manage online advertising. For instance, statistical data culled from social media and website performance may not always be accurate due to bots deployment.In 2016, advertising fraud was responsible for over $ 7 billion in losses for businesses. The main culprit? Bots. These programs performed automated tasks by increasing pay per click numbers causing businesses to lose money to sellers on exaggerated cost figures instead of actual clicks on ads.The blockchain system addresses the problem by employing blockchain’s transparent and encryption platform for businesses to see if people are actually clicking on ads or bots deployed to skew the numbers.In this setup, marketers will be able to combine the advertising process with blockchain solutions by authenticating a consumer clicking on an ad, detect fraudulent clicks, and increase their return on investment (ROI).

Secure data collection channels:
Internet access is currently controlled by traditional gatekeepers- the internet service providers and web browsers. It is obvious that these companies know almost everything people do online the moment they start using these channels such as spending habits, interests, and social media activities, just to name a few.But while these gatekeepers willingly provide web access to consumers, there is one big trade-off that was recently exposed through Facebook- your personal data can be sold to advertisers without you consciously knowing it.Blockchain offers a solution to this through several apps currently under development where a network is built on signatures verified by the blockchain network and your personal data remains with you instead of being stored on your installed application’s network serversJust imagine how this would affect the marketing industry without user data to leverage for developing marketing strategies.

Increased but protected transparency:
A large number of B2B businesses have expressed concerns over breaches of privacy when dealing with one another for reasons such as insider trading, corporate espionage or something as simple as a rumor with a grain of truth.
This has resulted in the creation of The General Data Protection Regulation (GDPR) as a policy that enforces privacy laws. However, this has made it is more challenging for advertisers and marketers in gathering data to target customers for their digital marketing campaigns.Marketers would be able to address this with blockchain by geofencing data and business intelligence. Through a digital rights management (DRM) system where it will grant individuals certain privileges and rights where they decide if they want to provide their personal information or not and where the information is stored. Users have the freedom to keep their data and at the same time, it is collected accordingly and securely.

No more brokers:
Using blockchain, companies can pay their targeted audience directly for viewing ads and skip the usual ad view-purchase process without having to go through any software or app such as Facebook or Google.
Businesses eliminating the middlemen raises their “cost per thousand” (CPM) from $1 to $5, according to studies.It won’t be long before any digital marketing Virginia company would adapt to blockchain technology for digital marketing, which according to industry analysts is going to disrupt the way marketers develop their marketing strategies.

What Things are required for being a Top IT Company in Virginia?

Increasing size of business leads to increase in profits but along with that it also brings increased tension of making futuristic and strategic planning, more burden of maintaining available resources and on the top of all, with everything becoming digital the biggest challenge is to go virtually about almost all the aspects related to business. Be it a big industry or a mid-tier business, be it a non-profit organization or a government department everything is getting automatized and robotized. It has become the need of the hour to select the top IT companies and to start seeking their support.

However, there are many IT consulting firms in Virginia but there are certain points which are required to make any service provider better than the other. A service provider company can be considered as the best only if the work assigned is done professionally, politely and precisely. In addition to that on-time service delivery and 24*7 helpdesk are also an integral part of being in the race. Nonetheless, from making the client’s virtual presence impressive to supporting their physical network and systems, is also one of the biggest responsibilities of these IT companies.

A service provider although can lead the contest only when it provides “one-stop solution” for almost all IT related issues. These concerns may vary from business to business but at least they must address the basic issues like design, development and set up of a network as per the requirement, the maintenance of the server and patch recovery etc. Renewal and warranty upkeep of the systems is the basic need of any business. Other than this, a business often falls short of space for storing the ever-expanding data and that too with security. Here, an IT solution provider can play a vital role and offer them Managed Services or Cloud Services to ensure hassle-free working.

Nowadays, even new technology like Big Data, IoT etc. are gradually taking over the conventional methods. IT is an ever growing field and to keep abreast with the latest advancements can surely take the IT service provider in the list of top-notch companies. Not only these, to save a business from any catastrophic situation, to save it from downtime, to secure it from a virus, spam, Trojans are some of the inevitable tasks which are needed to be addressed carefully. Even the development of personalized application software and VoIP services can’t be ignored.

In the era of E-commerce, digital marketing provides a big platform for the business of flourishment and managing this platform effectively is the sole responsibility of IT Company. Even, if one wants to recruit an IT expert, IT companies can extend helping hand for that too.

Hence, it can be said that an IT Company in order to be the best should be like a Jeanie which can provide solutions for any and all of the business’ technical concerns.

 

Automation and AI: The Modern Day Workforce

AI and automation are the products of modern technology and while it can be entirely different systems from one another, it does have the capability of combining both to maximize its potentials in the modern workplace.

Artificial intelligence has been dominating the IT consulting and solutions industry as it is designed to mimic human rational thinking.The manufacturing industry, on the other hand, has been counting on automation for a number of years to carry out operational functions such as assembly lines. Automation has also been seeing varied applications in marketing and advertising, from sending marketing emails to customers or an application that lets you program your air conditioning system to change settings at pre-programmed times or conditions throughout the day.While AI simulates human thinking and automation as a software application the follows pre-programmed commands, the workplace has been benefitting from the integration of both processes to revolutionize the workplace.

Customer service:
By 2022, technology experts believe that 80% of companies would be relying on AI-driven automation for their businesses.           IT support companies are expected to meet this demand for providing IT support services and solutions to most of the workplaces as automation is expected to enhance productivity and reduce human workload.In the retail sector, most of the processes will be run by AI-driven automation, including customer service channels. Experts believe that these automation concepts are expected to enhance customer experience with deep-learning processes to enhance issue resolution and avoid errors.

Administrative functions:
The work desk will soon be clear of paper and folders that pile up.  AI-driven automation is now being customized to provide efficient and rapid workloads by reducing the risk of human error in critical processes. Back-end office functions such as accounting, payroll, and records management are being done by similar integrated processes to free up human personnel to focus on core business functions.

Military and peacekeeping applications:
Many highly-developed countries around the world are continually researching and developing AI-driven automation in dense and peacekeeping efforts.Using smart robots, military establishments have been using AI-driven robots to clear mines in war-torn areas. The main purpose is to minimize or even eliminate human casualties in conflict areas.The automation and AI applications are endless, all of which are aimed at making the workload easier and convenient for humans.