Some ways digital marketing can boost your ROI

The impact of the internet and technology on business and marketing is evident. With digital marketing, it is much easier for brands to connect with their audience directly. Digital marketing company in Indore considers social media marketing as one of the most powerful tools of digital marketing. We all are familiar with the fact that social media channels were for pure entertainment purpose. But now it has evolved as a tool to promote brands. In a very short span of time, social media channels have become a marketplace. Although social media has a huge potential to translate revenue goals into a reality, not many businesses have realized its importance.

There are still a lot of brands who are marketing traditionally. Although traditional marketing is still relevant, it alone cannot produce as much result collectively. Many marketing and advertising companies provide digital marketing services besides traditional branding services.

Having said that, let’s look into some ways social media marketing can boost your ROI.

By Improving Customer Service

The internet and all that followed with it have entirely changed marketing. But it is also true that the need for providing customer experience has remained constant. After product value, customer satisfaction plays a huge role as a product differentiator. People now care more than ever how a brand treats them and the ease of doing business they offer. CX has become a huge selling factor and a determiner of a brand’s longevity. Through social media, brands find it easier to connect with their audience & resolve their queries.

By gaining Better Insights Into Your Industry

Unlike other marketing forms, social media marketing is open and direct. Social media is like an open book.  Brands and businesses can easily connect with their kind of audience and other industry players directly. With information like audience preference, consumer choice and behavior, marketers can predict their next move and devise a strategic plan to tap them. Besides this, it offers a great platform to see what other brands are doing, what is working for them and what is not. With all this information, brands can formulate better and effective marketing strategies.

By Building Trust and Authority

The ease of opening an e-commerce business has left with many online sales businesses popping up in the market. It is also leaving consumers with more product choices. But consumers of today do not just seek product choices but also reliability and trustworthiness. Consumers look for those brands that are genuine and trustworthy to do business with. Here, social media channels play a key role in helping brands gain the trust of their target audience. People prefer engaging with others over social media channels, this makes it a ready marketplace for brands to promote their products. E-commerce brands can gain the trust of their fan by producing user-centered content and serving it to them.

By Promoting Content and Driving Traffic Over a very short period of time, social media has transformed from an interacting networking platform to a dynamic marketplace. Besides brands and products, social media has become a place to promote websites and content. For an e-commerce business, the website plays a curial role in generating sales, thus, promoting the website becomes very essential. Content has a significant role in marketing a brand. Through engaging and relevant content, brands can easily put their products and services in front of their audience. More website visitors means higher ranking on SERP and higher ROI.

Four Things You Need to Know,how Blockchain will Disrupt the Digital Marketing Industry

Global marketing has become a multi-billion-dollar industry with the introduction of blockchain technology, especially when the top digital marketing firms have embraced its entry into the market.
The blockchain is a groundbreaking process of decentralizing digital record-keeping. This maintains a transaction ledger that features transparency and cutting edge system security that goes beyond the cryptocurrency fad and shows a strong potential to fundamentally change market forces, including digital marketing.

Here are a few important factors to consider how blockchain will impact the industry.

Advertising fraud prevention:
Blockchain technology will change the way marketers manage online advertising. For instance, statistical data culled from social media and website performance may not always be accurate due to bots deployment.In 2016, advertising fraud was responsible for over $ 7 billion in losses for businesses. The main culprit? Bots. These programs performed automated tasks by increasing pay per click numbers causing businesses to lose money to sellers on exaggerated cost figures instead of actual clicks on ads.The blockchain system addresses the problem by employing blockchain’s transparent and encryption platform for businesses to see if people are actually clicking on ads or bots deployed to skew the numbers.In this setup, marketers will be able to combine the advertising process with blockchain solutions by authenticating a consumer clicking on an ad, detect fraudulent clicks, and increase their return on investment (ROI).

Secure data collection channels:
Internet access is currently controlled by traditional gatekeepers- the internet service providers and web browsers. It is obvious that these companies know almost everything people do online the moment they start using these channels such as spending habits, interests, and social media activities, just to name a few.But while these gatekeepers willingly provide web access to consumers, there is one big trade-off that was recently exposed through Facebook- your personal data can be sold to advertisers without you consciously knowing it.Blockchain offers a solution to this through several apps currently under development where a network is built on signatures verified by the blockchain network and your personal data remains with you instead of being stored on your installed application’s network serversJust imagine how this would affect the marketing industry without user data to leverage for developing marketing strategies.

Increased but protected transparency:
A large number of B2B businesses have expressed concerns over breaches of privacy when dealing with one another for reasons such as insider trading, corporate espionage or something as simple as a rumor with a grain of truth.
This has resulted in the creation of The General Data Protection Regulation (GDPR) as a policy that enforces privacy laws. However, this has made it is more challenging for advertisers and marketers in gathering data to target customers for their digital marketing campaigns.Marketers would be able to address this with blockchain by geofencing data and business intelligence. Through a digital rights management (DRM) system where it will grant individuals certain privileges and rights where they decide if they want to provide their personal information or not and where the information is stored. Users have the freedom to keep their data and at the same time, it is collected accordingly and securely.

No more brokers:
Using blockchain, companies can pay their targeted audience directly for viewing ads and skip the usual ad view-purchase process without having to go through any software or app such as Facebook or Google.
Businesses eliminating the middlemen raises their “cost per thousand” (CPM) from $1 to $5, according to studies.It won’t be long before any digital marketing Virginia company would adapt to blockchain technology for digital marketing, which according to industry analysts is going to disrupt the way marketers develop their marketing strategies.